PF07-Banderas-PIFEMA is at the core of Madrid’s business scene and acts as a clear benchmark in the international show and conference sector, rising as a strategic engine for the region’s development.  Ever since the consortium was created in 1980 by the Community of Madrid, the City Council of Madrid, the Chamber of Commerce and Industry and the Montemadrid Foundation, IFEMA has played a vital role in boosting the economy and business, generating wealth in its surroundings and promoting Madrid’s brand – and therefore Spain’s – on an international scale.